Privacy Policy
Last Updated: May 24, 2026
1. Who We Are / Data Controller
We are Breakfeedry (Pty) Ltd, a registered media and publication entity in South Africa. Our registered address is 132 Buitengracht Street, City Bowl, Cape Town, 8001, South Africa. You can reach our appointed Information Officer via email at [email protected] or by calling +27 21 465 5000.
2. Scope of Policy
This privacy policy outlines how we, as the Responsible Party, collect, process, secure, and share personal information of visitors and subscribers interacting with our online platform. We strictly adhere to the Protection of Personal Information Act (POPIA), Act No. 4 of 2013 of South Africa, and other relevant digital data protection laws.
3. The Information We Collect
We may process the following types of personal information: (a) Directly Provided Data: Name, email address, phone number, and physical message content submitted through our online inquiry and subscription forms; (b) Automatically Processed Data: IP address, location data, browser properties, device details, and interaction logs captured via persistent cookies; (c) Third-Party Integrations: Diagnostic analytics from Google Services or related platform widgets.
4. Purposes of Processing and Legal Grounds
Under Section 11 of POPIA, we process information on the following legal foundations:
| Purpose of Processing | Processed Data Elements | Legal Basis (POPIA) |
|---|---|---|
| Newsletter delivery & subscriber updates | Email, Full Name | Consent of individual / Legitimate Interest |
| Answering media inquiries & story tips | Name, Phone, Message text | Pre-contractual action / Consent |
| Website performance optimization | Anonymized IP Address, cookies | Consent / Legitimate statistical interests |
| Protection from malicious form entries | Browser type, system info | Responsible Party's legitimate legal interests |
5. Cookies and Google Consent Mode v2
We implement cookie categorization structures and operate Google Consent Mode v2 advanced implementation. No non-essential (marketing, tracking, personalization) cookies are set by our system unless you explicitly select "Accept All" or opt-in during popup interactions. You can modify these permissions at any time.
6. Data Sharing and Third Parties
We never sell, rent, or trade reader details. Information is exclusively shared with: trusted infrastructure hosting providers, secure newsletter sending programs, analytical components (Google Analytics), or law enforcement agencies when legally required by South African law.
7. International Data Transfers
We ensure that our server infrastructure, even if hosted dynamically layout-wise on multi-national cloud configurations (such as AWS or GCP), utilizes standard contract clauses or equivalent protections matching the high security thresholds set down in POPIA Chapter 9.
8. Retention Periods
We maintain subscriber record registries and operational messages only for the duration required to answer your pitch, send technical updates, or sustain active newsletter memberships until you submit a formal unsubscribe command.
9. Your Rights Under POPIA
As a data subject in South Africa, you possess the rights to: access your registered records, demand correction of faulty fields, submit destruction requests, object to promotional communications, or lodge regulatory complaints to the Information Regulator of South Africa (JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001; email: [email protected]).
10. Children's Privacy
Our news content and digital platforms are not crafted for or aimed at children. In alignment with POPIA, we do not intentionally process data of individuals under 18 years of age without explicit parent or legal guardian consent.
11. Contact Details
If you have any requests regarding this policy, please message: [email protected] or call +27 21 465 5000.